Build your software business on our foundation
You know your market. You have the customers and the relationships. What you don’t want is to build and maintain the software underneath all of it: the years of engineering, the infrastructure, the security, the constant upkeep.
That’s our half. We build proven products and the platform they run on, and we run them in our own company every day. You put your brand on a product, sell it to your customers, and support them. We stay behind you, building and improving.
You own the customer. We’re the engine under the product.
Who does what
A clean split, so nobody steps on anyone’s toes.
| You | We |
|---|---|
| Your brand on the product | The product, built and owned |
| Selling to your customers | The foundation and the platform it runs on |
| Day-to-day support for your customers | The deep technical support behind you |
| Your market and the relationships in it | Continuous improvement and where it goes next |
You’re the face your customers see. We’re the engine they never have to think about.
What you get
A proven product, not a promise. The hard work is done. The product already runs in production, in our own company. You’re not funding a build or waiting on one.
Your own brand on it. It’s your product to your customers. We set each partner up with a separately branded version, so your customers see you, not us.
A foundation you don’t have to build. Sign-in, data, hosting, security, deployment. The part every piece of software needs and nobody enjoys rebuilding. It’s there from day one.
A product that keeps getting better. We keep using it and improving it, so your customers get a better product over time, without you paying to develop it.
What you bring
The other half of what makes this work:
- Your own customers, and a way to reach more of them.
- Your own first-line support, so your customers always have someone close to them.
- What you know about your market. You live in it, so you’re our eyes on what your customers actually need.
You're never locked in
You get the full source code and documentation, held safe so you keep running no matter what happens to us. If we ever step away, you’re never stuck.
And we don’t compete with our own partners. We won’t go around you to sell into your market. That promise is to a partner what “no lock-in” is to everyone else: the reason you can build on us with both hands.
The full source comes with the partnership, not as a one-time handover to take and walk. We earn your partnership the same way every year, by being worth it.
The product stays the product
You shape the product to your market through settings and your own branding, not through a private version we maintain just for you. When you need something the product doesn’t do yet, it becomes a setting or a spot on the roadmap that every partner benefits from.
That’s the line that keeps the quality high. One product we stand behind completely beats a dozen private forks nobody can keep up with. We learned that the hard way, and we won’t unlearn it.
Is this you?
We work with a few partners, on purpose, so each one gets our full focus.
Yes, if:
- You have your own customers and a way to sell to them
- You can support your own customers day to day
- You know your market and want a proven product to build on
- You're in it for the long term
Not if:
- You're after the cheapest possible code
- You want the source to build it once and walk away
- You have no way to support your own customers
- You want exclusive rights worldwide before selling a thing
If that last column is you, that’s genuinely fine. We’ll just say so.
Let’s talk about a partnership
If this is how you’d like to work, tell us about your market and what you’d want to sell. You’ll get a clear, direct answer, even if it’s no.
No pitch, no pressure.